Tips for Choosing the Right Video CMS Platform for Streaming in 2023 . Video is the present and future of digitalization. In the United States alone, 83% of internet users regularly watch online video content. Videos, however, aren’t just for entertainment. Businesses use videos to provide employees with training tutorials, executive updates, and meeting recordings. Furthermore, live streaming allows for real-time collaboration, making the physical distance between individuals outdated.
Imagine you want to use videos in your content strategy, sales processes, and/or internal operations. In that case, you’ll need a way to manage the sheer volume of content without causing too much friction with your customers and colleagues. And this is where the need for online video content management systems comes in.
So, What Exactly Is a Video CMS?
A video content management system, also known as a video CMS, is a software system that enables businesses to store, organize, manage, and present online video content. Users can use the best video CMS software to create a complex, scalable video ecosystem without any programming knowledge. Video CMSs are used for both public and private videos, such as advertisements and tutorials.
Most people wonder why a CMS for video streaming is necessary. If your video library is small, you do not need video content management software. However, it is a must for organizations that rely heavily on videos for external and internal communications and also have a large library of video content. Keeping all your videos on a single device generally requires a significant amount of storage space. Instead, upload them to a video CMS and use the tagging and organization tools built in to prepare your content for posting. Consider it similar to cleaning out your content creation desk.
6 Best Tips to Choose the Right Video CMS Platform for Streaming
Follow these tips to select the best video content management system for your team and avoid making mistakes:
1. Multi-platform compatibility
You want your video content to be available on as many OTT platforms as possible, right? And that’s why any video CMS platform you consider must support multiple platforms. A good Enterprise Video Content Management system allows you to upload your video content once and then deliver it with a few clicks across multiple platforms, channels, and devices.
2. Organization and tagging functionalities
Tagging, categorization, and other metadata management serve two critical functions. First, they enable you to organize your video content based on a wide range of different parameters, allowing you to quickly and easily find the video you want. Second, your viewers can use the same metadata to find content. Tags, in particular, are an excellent way to direct viewers to any other video content you’ve published that is similar to what they enjoy.
3. Highly safe and secure
Today, privacy is highly crucial in top video CMS platforms. People who watch your videos want to know that their personal information is secure. Similarly, you want to be sure that any video content you publish is only accessible to the people for whom it is intended. You can, for example, use a pay-per-view subscription model. If anyone could access the video content behind your paywall, the entire purpose would be defeated.
4. Simplified and streamlined processes
One of the primary functions of the best cms for video content should be to streamline your content management, distribution, and reporting processes. At the very least, the best video CMS that you’ve chosen should enable you to upload, encode, edit, and distribute your content in a simple and efficient way.
5. Cloud storage at a low cost
Storing videos in the cloud allows them to be securely accessed from anywhere. It enables your team (regardless of location) to seamlessly collaborate on your video content efforts. Another thing to consider here is – how much storage space the video CMS provider can provide you with and whether there are any additional fees for using more than the basic amount. Several video CMS providers offer unlimited cloud storage as standard.
6. Powerful and intuitive UI
A user-friendly interface is vital if you have a team that will be using the system on a daily basis. They’ll need a solution that’s simple to use, doesn’t require a lot of technical knowledge or training, and that they can quickly learn when they log back in.
Considering your content management goals, you can easily choose the best video CMS platform. If you need advanced analytics, you may want to consider a solution that includes built-in AI tools to help you improve user experience, make data-driven decisions, and generate content for specific audiences. If your marketing team needs assistance with creation and design, then you should select a platform that includes clip extraction and editing tools. As creative teams and organizations of all sizes create more videos and experiment with new distribution channels, a video CMS has become vital for managing all of your video assets.
In this competitive business environment, having video issues is a serious obstacle to growing an online business. If not handled properly, it could cause a lot of friction for you, your employees, and your customers – the exact opposite of what it’s intended for.
That is why it is critical to conduct a video content management system comparison to find the best video CMS for your business, as it will be a significant step forward for your organization.