Everyone is aware of how important advertising is to the success of your organization’s activities. To increase awareness and sign-ups, you presumably combine social media, email, direct mail, flyers, and other online and offline marketing strategies. How To Make The Most Interactive Event Microsite?
However, there may come a moment when you believe you have explored all of your options and are searching for a fresh method to update your event marketing strategy. Event microsites are a distinctive, powerful, and simple-to-build marketing tool that can assist you in achieving this. Microsites are composed of a single web page or group of related pages that add to an already existing website.
A microsite for event may draw more attention to your event, serve as an additional lead generator, and provide supporters with a fresh, interesting method to engage with your business. However, there are several situations in which your microsite can work against you rather than for you. Use these five planning and design suggestions to make sure your microsite enhances your event marketing strategy rather than detracting from it:
Keep Event Microsite Scope Narrow
Your microsite aims to provide a more in-depth look into one of the most significant events that happened for your company. It should therefore have original information that is distinct from what is already on your primary website.
For instance, you don’t need to add a lengthy “about us” page that details your organization’s history, if you’re building a microsite for in-person events. Be sure that visitors to your microsite are familiar with the goals of your organization if they have made it there. Your microsite will be optimized to provide visitors with everything they need to become involved, including the event’s logistics and sign-up form, if it is filled with specialized, unique information. Other links or content unrelated to the event won’t divert visitors.
Furthermore, by including original information in your event microsite, you may avoid the possibility of having duplicate content on both your microsite and the main website. The SEO rankings of both websites may be badly impacted by duplicate content.
Follow and Work Towards Enhancing User Experience
The fact that your event microsite isn’t as intricate or visible as your main website doesn’t mean you should disregard all of the best practices for web design that promotes an easy browsing experience. More specifically, we’re discussing creating a satisfying user experience (UX). You can give visitors a good first impression by optimizing even the minor aspects that improve the user experience. Keep in mind these UX best practices:
Include Simple Navigation
A single web page may be all that your microsite has, and it shouldn’t have more than a few. To swiftly guide users to different sites, such as your sign-up form, use menu links and call-to-action buttons. Here we have concluded the event microsites’ best practices for you to utilize leading to interactive, user-friendly and seamless experiences for visitors.
Put Accessibility First
When creating your microsite, keep accessibility in mind. Make sure that all videos have accurate subtitles and that all photographs have descriptive alternative text. Your visual elements should also be adjusted for accessibility, with enough colour contrast and no elements that flash or strobe.
Your microsite will probably be distributed through emails and your social media pages, where many of your supporters will access it on their mobile phones. As a result, your microsite should have a responsive design that adapts to various screen sizes without user intervention.
Brand You Event Microsite
Your microsite should still appear to be a part of your event even though it contains content that is different from what is on your main website. By doing this, you can avoid confusing your current supporters, who are familiar with both your organization’s and your event’s branding. c Designing your microsite using a variant of your organization’s primary brand elements will help you subtly incorporate your organization’s overall brand into it. You may, for instance, utilise your secondary font type or the secondary colours from your brand’s colour palette.
You can still include distinctive aspects in the branding of your event within this framework. For instance, you might have a logo or image style that is exclusive to an event and expresses a more casual, laid-back vibe than your primary branding components. To further enhance the branding of your website, you may even come up with an event slogan. To create a creative, succinct, and pertinent event tagline, consult the developer or any event tech solution provider who performs event microsites’ best practices.
A powerful brand aids in increasing event awareness and enticing supporters to attend. Additionally, attendees are more likely to buy event souvenirs like t-shirts or mugs if your event brand is distinctive and appealing.
Incorporate The Best SEO Practices and Strategies
You must advertise your microsite to as many people as you can in order to increase the number of event sign-ups. Search engine optimization (SEO) is one of the best methods for helping your microsite get potential visitors in terms of internet marketing.
Your microsite will likely rank higher on search engine results in pages if it is search engine optimized, which will increase awareness of your event. Consider the following advice as you develop your SEO strategy:
- Incorporate relevant keywords
- Proofread your content
- Reduce site load speed
- Don’t make a microsite just for SEO purposes
Be Creative Not Afraid Of Being It!
How frequently do you as a designer get the chance to test out your ideas in a less-pressured setting that nevertheless captures reality? Microsites for events make it possible to accomplish precisely that.
Try out fresh and original design concepts or brand-new content categories that you don’t want to launch on your main website just yet. You may include live chats, interactive slide shows, polls, quizzes, social network feeds, videos, and more. Utilize website analytics to evaluate the performance of these components. Consider key performance measures like the average time spent on each event microsite page, the click-through rate for various links, or conversion rates for pages like your event registration page or online donation page.
These are the widely acknowledged recommended practices for event microsites. You can decide which of these components to include in your main website or modify for improved performance in your microsite. Hope you enjoy reading and learned some thoughtful lessons about building a microsite for the event.